Every campus is unique when it comes to their retail needs, but tech is universally loved. Connect with students and faculty by offering the latest and greatest in every technology category. Everyone loves to be impressed, so show off the product categories your campus store has to offer. Follow this list to maintain a connection … Continue reading
So you are interested in creating a marketing plan? That’s great news, we’ve discussed marketing in the past but we haven’t walked you through the implementation. Every marketing activity should be a part of a larger campaign. If your marketing efforts have failed in the past, this may be the reason. Do not just send … Continue reading
Whether campuses are public or private, two-year or four-year, residential or commuter, higher education is constantly changing. Technology consistently changes at speeds faster then institutions can keep up with. As students arrive on campus they are equipped year after year with the latest tablet, smartphone, smartwatch, laptop, or insert trending tech item here. We want … Continue reading
Big Box Stores A big box store is a huge establishment, usually a part of a major retail chain. Examples: Walmart, Target, Best Buy. Big Data This refers to sets of data that are so large, only sophisticated programs or really, really smart data scientists can make sense of it all. Big data goes beyond … Continue reading
We are seeing more and more retailers integrate self-checkouts into their store environment. It took a while for customers to familiarize themselves with self-checkouts and now they are here to stay. Are self-checkout kiosks right for your store? Pros: Self-Checkout stations take up less space. Resellers know all too well that retail space is money, … Continue reading
The 80 million millennials have a bad rap for being indecisive, but millennials are not indecisive—they simply take their time when making purchases. In order to make the perfect decision, they will crowd-source purchasing decisions waiting for a social response. Millennials went as far to report that until they read user-generated reviews or engaged with … Continue reading
Millennials’ purchasing power will soon surpass every other generation, however, for many retailers their purchasing decisions are still a mystery. Millennials are tech savvy and financially cautious folk. They are worried about student debt, yet look for the latest and greatest tech trend. Millennials take pride in their individuality and are quick to point out … Continue reading
Technology trends are rewriting the rules of retail. More stores are advancing the in-store experience to meet the demands of the younger generation while creating tools to maximize customer service. Retail technology blends physical and virtual experiences, keeping millennial customers engaged with the brand and increases business. It is harder for college stores to experiment … Continue reading
According to omnichannel expert Andy Katz-Mayfield, omni-channel is “less about creating another channel to sell a product, it’s about providing a really great experience.” You have heard us talk about the importance of optimizing the customer experience for brick and mortar stores before, but what does that look like? 1. Start off by increasing your … Continue reading
Mobile is taking the retail world by storm, its gaining popularity ranges from one-click payments to POS systems to in-store shopping assistants. This provides retailers with an extra touch point to drive sales, however like any marketing it takes planning. With 61% of retailers believing mobile devices are a key driver of sales growth1 it’s … Continue reading
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