In the changing era of retail, brick-and-mortar shops are still coming up short on winning over shoppers with in-store experiences. In a survey, GPShopper found that more than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores. When consumers feel indifferent about their shopping experience, they will … Continue reading
Emojis are taking over social media and to stay relevant it’s important to incorporate them in your online marketing since 92% of the population uses emojis in messaging. The term emoji has become so popular, in 2015 Oxford Dictionaries named it as word of the year in 2015. A survey from Emogi discovered 75% of … Continue reading
![Customer Service Skills Your Associates Should Master [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2017/06/thinkstockphotos-546200974.jpg?w=160&h=120&crop=1 "Customer Service Skills Your Associates Should Master [Infographic]")
Excellent customer service will never go out of style and it is essential in creating relationships with your students so they become loyal shoppers. Aiming to provide the best service to students should be a top priority for your associates. Here are the top skills your associates should master that will keep them engaged with … Continue reading
According to MarketingSherpa, consumers are 269% more likely to be satisfied when they believe companies’ marketing efforts put their needs before business goals. In this survey 56% of respondents said customer-first marketing was either “important” or “very important” to them. What is Customer-First Marketing? MarketingSherpa defines customer-first marketing as, “an approach to marketing that strives … Continue reading
![Tips and Tricks: Social Media Checklist [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2017/04/thinkstockphotos-498398279.jpg?w=160&h=120&crop=1 "Tips and Tricks: Social Media Checklist [Infographic]")
If you keep up with your social media accounts, and update them regularly you can grow a robust online presence with your students; sometimes though it’s hard to know where to start. Create content and start conversations with your students by following this handy social media checklist. Print this checklist out and keep it handy … Continue reading
In your store, it’s important to create spaces where your students feel comfortable, whether they’re intently shopping or just killing time in-between classes. Often, a setback to brick-and-mortar shopping is the overwhelming experience students can have if the store is not laid out correctly. They may feel overstimulated walking into a crowded store with too … Continue reading
Generation Z, otherwise known as Centennials or Digital Natives are those born between 1997 and 2011. This generation has never known a world without technology and they are the first generation born fully immersed in the digital era. Generation Z’s oldest members are now graduating high school and just entering college. It’s time to understand … Continue reading
Despite the convenience of online shopping, brick-and-mortar stores will never completely disappear. In fact, a study from the Pew Research Center reports that 64% of consumers would prefer to make purchases in-store rather than online. Although Amazon has grown into the biggest e-commerce giant, there are ways to compete and continue to attract your students’ … Continue reading
In a world hooked on social media, at some point you’ll have to deal with negative comments or complaints on your page. It’s important to manage these comments quickly and efficiently to turn the negative situation around to maintain a positive reputation. On average, 72% of Millennials read online reviews before making a purchase; one … Continue reading
Your students are often under the impression that the campus store is overpriced, so they shop for their needs elsewhere. They believe that there is a higher margin on products which increases the prices and students think they have to go to off campus stores to get the best deal. Your students’ biggest hang-up can … Continue reading
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