$ELL! $ELL! $ELL! The goal of any retail establishment is to sell more. We’ve all been there—at the checkout counter when the sales associate tells you if you buy 2 more items you’ll qualify for $15 off your entire purchase! And why wouldn’t you participate in that? At the end of that purchase you’ll be … Continue reading
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E-Commerce And What Students Are Expecting
Welcome to 2018, where simply having a website is not going to cut it anymore. Having a website can be a great way to display everything your store has to offer and it creates brand awareness, especially for things you may not have on display. Enter the wonderful world of E-Commerce: the world of buying … Continue reading
Tips to go Digital
Today convenience is key. Yes, we agree that you can’t replace face-to-face interaction when it comes to shopping. Students are busy and can’t always make it to the store. Let your students shop around the clock by going digital. More and more students are opting to shop at the press of a button rather than … Continue reading
Back-to-School Products for Students
It’s that time of year, the time your students are willing and eager to spend a lot of money on the products they need for back-to-school. They are hungry for knowledge. It’s an exciting time for students to buy. Give them something they want to use! Take a look at our list of recommended must-haves … Continue reading
Keep Your Students Coming Back For More
What is a loyalty program? Loyalty programs—they keep your customers coming back for more. A lot of big companies have one: Starbucks offers free drinks and food, Walgreens offers special discounts. But loyalty programs are not just for the big companies, small businesses use them too. A loyalty program rewards the customer when they make … Continue reading
Money, Money, Money: Making Buyback More Enjoyable
It’s final exam time (if not already done), which also means it’s time to gear up for taking in a whole slew of barely used books. Who doesn’t love making money? The end-of-semester can be a college student’s favorite time of the year. This can also be a sore spot for many students expecting a … Continue reading
Keeping Up with the Customer
Why You Should Get Feedback From Your Students and How to Get It Stop worrying about keeping up with your competitors and focus more on keeping up with your students. Have you ever asked your students what they think? Like verbally asked them their opinion on something? As a business owner, it’s important to cater … Continue reading
Customer Service Tips for Small Businesses
We’ve all been there and seen that: that one person not getting the discount they were expecting, the person that didn’t get exactly what they ordered on their extremely customized food order, the person that literally made the mistake on their own and is expecting someone to help them. (Raise your hand if you’ve felt … Continue reading
2017 Marketing Trends to Focus on
As 2016 comes to a close, you’re probably wondering what’s trending for 2017 and maybe feeling a little overwhelmed. With the holidays approaching, products to order, and a business to run; that leaves limited time to explore what tactics you should really focus on for next year. This easy infographic gives you everything you need … Continue reading
How Stores are Stepping-Up and Redefining the Checkout Process
Technology is constantly changing the way people shop and one of the biggest pain points for consumers is the amount of time spent standing in the checkout line. Large companies are starting to put the checkout process in the hands of the user, allowing them to skip the checkout lanes completely. This is not only … Continue reading