We gave you a lot of content to check out by LGBTQ+ artists this month, so here’s a quick summary! Continue reading
This month, take some time to check out content from and about members of the LGBTQ+ community, from stories of belonging to pop music. Here are some movies, directors, and artists to support and learn about this month! Continue reading
This Pride Month, take time out of your schedules to read books written by and about members of the LGBTQ+ community. Whether you prefer romance novels or memoirs, we have the perfect book for you. Continue reading
Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading
To help with social distancing, you’ve likely had to remove some merchandising displays and shelves from your store. Here are some tips from NACS for maximizing your reduced space. If you need any help determining how to merchandise your store, please reach out to your DSC Account Manger who can provide some tips and tricks. … Continue reading
Without a doubt, 2020 has been unexpected. The way we thought we could engage with customers has completely changed. The holiday season will also be unlike past years. Here’s what you can expect for Black Friday and Cyber Monday 2020. Earlier and Longer Black Friday Season With Amazon Prime Day likely being in October this … Continue reading
With eCommerce on the rise, email marketing is more important now than ever before. Make sure you are reaching your customers and enticing them to engage with you online. Here some tips for creating a successful email campaign.
If you are using social media at your campus store, it might be time to branch out to Reels on Instagram. Video is becoming popular on social media and something you’ll want to add to your social media strategy. Reels is a tool to create 15-second videos and is mainly targeted at Generation Z. Let’s … Continue reading
Transitioning to college and living on your own can be intimidating for college freshmen. Many students have relied on their parents to make meals, wake them up, and create their schedule. Now students must figure ‘Adulting’ out on their own. On top of trying to figure out how to take care of themselves, students likely … Continue reading
Email Marketing Mistakes to Avoid and How to Fix Them Email marketing is more important than ever with the growth of eCommerce in 2020. We’ve put together a list of mistakes people make and how to fix them so you can get the most out of your email marketing. Asking your audience to subscribe for … Continue reading
Wireless charging is becoming more widespread as consumers upgrade their technology. You’ve probably heard of Qi standard wireless charging but might be confused about what exactly it is. Let’s dive into Qi standard. First off, did you know Qi is pronounced “Chee”? That’s right! This standard derived from the Chinese word meaning air, material energy, … Continue reading
Even with the uncertainty of returning to campus and the possibility of students taking the year off, college spending is expected to increase according to National Retail Federation. While back-to-school spending is expected to increase, NRF is anticipating consumers will shop at fewer places. It’s estimated that students and families will spend $1,059.20 on average … Continue reading
With most businesses using social media, your posts can get lost. A great way to catch your viewers’ interest is with hashtags and emojis. Make sure you aren’t overusing them though. Below are recommendations for how many hashtags and emojis to use in your post for each social media platform.
As your store opens and students start coming back to campus, you’ll likely encounter customers who aren’t following your safety guidelines. Make sure you handle these situations carefully, so you aren’t offending anyone. Train your entire staff, not just supervisors, on how to approach customers who aren’t following your policies. Treat customers with dignity and … Continue reading
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