Tagged with marketing tips

Discover the Top 10 Blog Posts of 2017

Discover the Top 10 Blog Posts of 2017

With the overwhelming amount of content out there, it’s enough to make your head spin. Coupled with an overflowing inbox, it’s hard to know what posts to pay attention to. Luckily for you, we’ve been tracking our blog posts all year. We’ve figured out what the key topics are, so you don’t have to. Catch … Continue reading

How To: Use Emojis Effectively in Marketing

How To: Use Emojis Effectively in Marketing

Emojis are taking over social media and to stay relevant it’s important to incorporate them in your online marketing since 92% of the population uses emojis in messaging. The term emoji has become so popular, in 2015 Oxford Dictionaries named it as word of the year in 2015. A survey from Emogi discovered 75% of … Continue reading

What’s Trending: Online Video

What’s Trending: Online Video

Video viewing continues to explode and according to AOL, 57% of consumers are watching videos on their mobile phones daily. Video has become the most engaging type of content available today, and with all the technology available it’s never been easier or more affordable to create video to post on your social media. 59% of … Continue reading

6 Ways to Create an Online Influence

6 Ways to Create an Online Influence

There is an extraordinary opportunity to reach the largest audience possible and influence your students’ purchases in an online environment. It’s important to create an online influence for your store so you can compete with all of the other companies trying to gain their business. Here are 6 ways you can build your store’s influence … Continue reading

How To: Create an Effective Marketing Plan

How To: Create an Effective Marketing Plan

Creating a marketing plan might sound overwhelming, where do you even start? Creating a successful marketing plan requires a lot of thought, research, and eventually action. A marketing plan describes who your customers are and identifies a specific and measurable plan on how to reach them. While creating your marketing plan it’s important to outline … Continue reading

What Your Students Expect in 2017

What Your Students Expect in 2017

2017 has been deemed “The Year of Customer Experience,” and for good reason. Retail has become a competitive market, and getting through to students is increasingly challenging. With so many different technologies available to retail, like virtual reality and artificial intelligence, your students now demand a different level of service. Customer experience has risen to … Continue reading

How To: Create a Seamless Omnichannel Experience

How To: Create a Seamless Omnichannel Experience

In a digital world, it’s no longer an option to be present online with retail sales through digital channels increasing 23% in 2015. Although your students still make purchases in stores, shopping now starts at home. With this in mind, it’s important to create an omnichannel experience that’s prevalent among Millennial shoppers so they can … Continue reading