We gave you a lot of content to check out by LGBTQ+ artists this month, so here’s a quick summary! Continue reading
This month, take some time to check out content from and about members of the LGBTQ+ community, from stories of belonging to pop music. Here are some movies, directors, and artists to support and learn about this month! Continue reading
This Pride Month, take time out of your schedules to read books written by and about members of the LGBTQ+ community. Whether you prefer romance novels or memoirs, we have the perfect book for you. Continue reading
Happy Pride Month! The LGBTQ+ community has continued to grow in recent years, increasing from 5.6% of American adults in 2020 to 7.6 in 2024. More than 1 out of every 5 Gen Z’ers aged 18 to 26 identify as LGBTQ+. As this population continues to grow, here are some steps you can take to honor and celebrate Pride Month in your store: Continue reading
Consistency is powerful and it defines the type of experience students will have when they shop in your store. Now more than ever, students are shopping in brick-and-mortar stores solely because of the experience they get there. Remember, your employees are the face of your store and ultimately can control the type of interactions students … Continue reading
Stock up on our top 10 writing instrument picks from the 2017 School and Dorm Supplies Catalog!
Campus stores need to balance revenue while supporting the affordability of students and it is often perceived that the store’s products and textbooks are overpriced. To combat this misconception, utilize your student workers as brand ambassadors. Although your store needs to make profit, be transparent about where that profit is going. Show employees how that … Continue reading
Many retailers are utilizing chatbots to answer simple customer inquiries that won’t tie up customer service representatives. Chatbots can provide product recommendations, process orders and send shipping information updates, answer simple frequently asked questions, and assist with the shopping experience. Utilizing chatbots on your store’s social media pages, like Facebook and Twitter, can enhance your … Continue reading
Leveraging your current customer base is so important since it costs businesses 5-10x more to acquire new business than it does to sell to existing ones. Current customers also spend 67% more than new customers because you have already established trust with them. A 5% increase in customer retention can lead to a 25%-100% increase … Continue reading
In the changing era of retail, brick-and-mortar shops are still coming up short on winning over shoppers with in-store experiences. In a survey, GPShopper found that more than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores. When consumers feel indifferent about their shopping experience, they will … Continue reading
![Social Media Explained: Pinterest [Infographic]](https://retailconnection.dstewart.com/wp-content/uploads/2017/09/feature-image.jpg?w=160&h=120&crop=1 "Social Media Explained: Pinterest [Infographic]")
Having customer associates present in a store to answer customer’s inquiries is the main thing that separates brick-and-mortar from online stores. Often students do their research online, but they head into a store to get any remaining questions or concerns answered and ultimately to buy the product. It’s important to have retail associates ready and … Continue reading
With big competitors out there like Amazon, it’s important to differentiate your online presence from others. To put things in prospective, ask yourself why students would purchase from you instead of other online outlets. Add value to your online store to make it unique and optimize it so it’s easy for students to navigate and … Continue reading
Emojis are taking over social media and to stay relevant it’s important to incorporate them in your online marketing since 92% of the population uses emojis in messaging. The term emoji has become so popular, in 2015 Oxford Dictionaries named it as word of the year in 2015. A survey from Emogi discovered 75% of … Continue reading
retailconnection 